Giordano Men Win The Market, The Successful Implementation Of Brand Strategy

“Jordan” also focus on use of media according to its own advertising for purposes of marketing. But the target layer is not limited to mere propaganda dressed to extend the terms of sales, and more focus on building its brand and cultural atmosphere.

 HC Network Clothing trademark of Hong Kong “Jordan”, in the early 90s entered the market only a few years, the number of shops spread quickly and its sales and profitability are top ranked in that proper implementation of the classic brand strategy.

 First, careful market research, market positioning accuracy

 First, the fabrics look elegant and selection of the world advances in technology today, chemical fiber fabrics without end, but after the long-term use and people screening, people still love to products cotton. Its permeability, cotton, absorbent, comfortable, durable, economical, etc., and is showing its eternal vitality. Therefore, the brand of clothing from T-shirts, shirts, jackets, pants, underwear and socks, and both are from cotton or cotton fabric with high. This phase of all ages meet consumer demand for access to consumer groups, as many have laid the groundwork. Then according to price and style highlight the service to young people 18 to 45 years, Because this age group who want to buy clothing Most exuberant, replacement of the highest frequency.

 Secondly, from the point of placement price of clothing of view, “Jordan” acutely aware of our high-end market prices of menswear variety of colors and the lack, in particular, the style of performance as “fair average quality “interrupted the. Given this situation, “Jordan placement price of the products: cotton long sleeve shirt 50 ~ 150, 100 ~ 200 cotton shirts, trousers, from 100 to 300 yuan, belt 100 ~ 200. Jackets and big denim jacket 200-400. Anorak about 500 sheep sweater 150 ~ 300. This position is ideal for the average price and our large current level of consumption of urban residents.

 Always stylish clothing brand established view, operators can easily find people who are familiar with the psychology and habits of clothing, the clothing culture of China is also under a great effort to study, take a longer perspective. China has a long history of culture, supporting the teaching of the ancient people, wearing simple, not too far is not stingy, and the highest level, is more subtle than Western nations and traditions. Although we have improved the standard of living quickly, and also the mix of Western culture, their dress, but there is a gradual process of its development, many people do not pursue novelty. In response to this market situation, “Jordan fashion design style, concise, smooth, and not seen the humble. Give the impression that reveals a classic, pure and the ordinary sense, but nothing of date, obsolete, reflect the constant confirms the “elegance of style becomes magnified Xilian of calm.”

 Second, the economic, market Jiangxinduju Marketing

 ”Jordan”, leading a full and detailed market research, host cities of China as a strategy for the target market, formed a branch in Shenzhen, the Pearl River Delta, the center, the national network of cities large and medium commercial radiation.

 In the city, “Jordan” is in store with high traffic, commercial traffic Vaughan and broader impact, even if the lease lot is far superior to that of other districts that means. May cause the acceleration of movement of goods and accelerate cash flow to increase the use of funds in order to win higher profit margins. According to the major cities of the population, lead to the creation of different size and number of stores. Large urban population, the scale of the large shop, how much more.

Although Jordan
 stores throughout the country much in terms of size, but his style is entirely consistent with the brand. All brand stores all blue background, along with the horizontal line in bold white writing in English and Chinese, “Jordan” are registered trademarks of their words directly as store name, and is simple and catchy, excellent image, but also Brand Advertising sites as much fun. Throughout the store, look at the renovation of buildings, including color, shape, materials and furnishings are intrinsic shelf and clothing line unique.

 ”Jordan” also focus on use of media according to its own advertising for purposes of marketing. But the target layer is not limited to mere propaganda dressed to extend the terms of sales, and more focus on building its brand and cultural atmosphere. Each year, the timely availability of spare and wonderfully creative advertising on Play TV. The performance of their brands in-store topics, but vibrant, evocative and memorable posters and calendars. This will improve the quality of brand image and enrich its content, imperceptibly deepen the penetration of the brand and the expansion of the degree of influence. Vaughan also live in the mall’s great brand “store itself is not named Jordan ads, passers to show his style, of course.

 Third, the use of franchising chains, implementing its expansion strategy, and scale />

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